New Rolex 2024 Prices. Grey and black insert and oystersteel. Rolex watches cost around $12,000 on average, though prices range from around $2,000 to $241,000 depending on the model.

Now that we know what is expected, here’s a close look at the newly announced retail prices for 2024. Offering unique harmonies of materials, colours and textures, the 2024 collection.